Ashkan Karbasfrooshan at mediapost.com, writing about online video distributors like Hulu and Netflix:
Now don’t get me wrong, while content is king, monarchies are no longer in vogue; indeed the distributors have the power. Any producer that doesn’t “get this” is living in the past. But to ensure that advertisers keep the system running, distributors need to please viewers. To do that, you have to give viewers the content that they want when they want it.
The lesson is that producers are still paying the price for giving away too much, too easily, too fast. That kind of reputation is hard to shake. But once they realize they can have the upper hand if they play the game right -- then maybe, just maybe, they can get the diamond they deserve.
Read Does Exclusive Content Matter?.
(Via Amy Letourneau.)
