Mont Blanc creates "The Beauty of a Second" One-Second Film Festival


Normally I'm not crazy about advertising gimmicks masquerading as corporate sponsored "film festivals," but this one is creative and compelling. The video above is a compilation of some of their best entries. The competition is open until December 13th.

From the official website:

190 years ago Nicolas Rieussec recorded time to an accuracy of a fifth of a second. The chronograph was born.

To celebrate his invention we challenge you to "seize the moment" and capture the beauty of a second.

The subject? It can be anything as long as it celebrates the fragile beauty of this short-lived unit of time.