Filmmaker and Slamdance co-founder Dan Mirvish, writing for FIlmmaker Magazine:
You probably won’t ever pay back your investors, so if you have any hope of making another film, you’re going to need new ones. Think about it: Who goes to film festivals? Rich people, that’s who. If someone can throw a festival party in their mansion, they can certainly invest in a film or donate to a Kickstarter campaign. They’re also easily impressed by young shiny filmmakers who remind them of how their own kids have disappointed them.
Dan makes a lot of sense, especially for a guy who wears such incredibly silly hats. Read the whole thing, it's useful and funny.