That's the title of the panel I'll be sitting in on at South By Southwest this year. If you're in Austin for the festival on Tuesday, come by and learn what I and my esteemed colleagues (listed here) have to say about the state of short film and distribution.
Here's the official SXSW page for the panel.
A few other panels I'm looking forward to in the film conference include:
Tough Love: Why You're Still Not Festival Ready
Iron Sky: Forging the Future of Film
