Selling your film - when is the best time?

My argument here is really with the notion that a premiere at a major festival is your point of maximal awareness. It’s not, never has been and never will be, unless such festivals do a lot of re-visioning of what they are and how they operate. It’s truly a sign of the self-absorption of the entire industry that they can think this is remotely true.

Brian Newman follows up this past weekend's "The Conversation" conference with some thoughts on fest premieres and building awareness for your film.