Eric Kohn's article in indieWIRE explores a new startup concept from Arin Crumley and Kieran Masterton.
OpenIndie.com will allow filmmakers to input their e-mail lists and discover locations with high audience demand. The grassroots strategy allows movies to reach their intended audiences with a community-based approach. Because the site is open-sourced, anyone can enter a location into the site and figure out the level of interest for specific movies.
The Kickstarter page for OpenIndie has an explanatory video and a donation button.