CinemaTech: Talking with Brian Chirls about Online Audience-Building

Scott Kirsner of CinemaTech just posted this video of his interview with Brian Chirls. If you're familiar with Four-Eyed Monsters, you've encountered some of Brian's work; while Arin Crumley and Susan Buice are the filmmakers and public face of the 4EM project, Chirls masterminded much of the internet and marketing strategy around the film. His work apparently attracted the interest of John Sayles, for whose Honeydripper flick Chirls has been working recently. Check out the video below, and take notes.