IndieGoGo - funding through social networking?

IndieGoGo Launches New Online Social Marketplace Connecting Filmmakers and Fans to Make Independent Film Happen.

Founded on the principles of opportunity, transparency, choice, and action, IndieGoGo addresses the fundraising challenges and market inefficiencies affecting independent filmmaking today. IndieGoGo enables this "filmocracy" by providing filmmakers an open platform to pitch their projects to the world, and gives the fans a vehicle to experience and influence the once inaccessible world of filmmaking.

The marketspeak in this press release is practically impenetrable, but it seems to be a way to involve film fans by allowing them to contribute small amounts of money to the production of a film, and to follow along with the film's production as it progresses.

My prediction: each year, a handful of film teams on IndieGoGo will capitalize on a great script and their own charisma (and maybe an attached actor with a fan base) to get fans involved -- those people will find IndieGoGo a useful tool, but it will be their buzz driving people to IndieGoGo, not the other way around. I just don't see people trolling a site with the aim of giving their money to the next great indie filmmaker. Do you?