If you’re serious about distributing your film, about it reaching audiences beyond your living room, it’s in your best interest to advocate for a film publicist in your line budget.

Wherever you are in the production or release of your film, you should already be marketing it. Build your audience now so when you announce that first screening, they’re all clamoring to buy tickets. After all, making a film is only half the battle. The other half is finding people who want to see it.

A press kit is an essential part of any film’s production plan. Like a storyboard or line budget, it’s a behind-the-scenes necessity. And when done right, it can make all the difference in how the press, film festivals, theaters - and ultimately the audience - talk about your movie.

Veteran filmmaker, teacher, and fundraiser Mark Stolaroff takes a pause in the middle of the Kickstarter campaign for his new film “DriverX” to reflect on his filmmaking career and the psychology of asking friends and strangers for money. Mark is the creator of the "No Budget Film School” seminars and a role model to many indie filmmakers.