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Chris Holland currently works in programming and operations at the Atlanta Jewish Film Festival and as a consultant on marketing and festival strategy for independent filmmakers around the world. He is also the author of Film Festival Secrets: A Handbook for Independent Filmmakers.. For more than a decade Chris has worked on all sides of the festival circuit, including time spent at B-Side Entertainment, Slated, IFP, the Austin Film Festival and Atlanta Film Festival. He believes that hot dogs are not sandwiches.