Better Sharing on Facebook

My guide to actually getting more than 3 or 4 people to see what you share on Facebook -- or at least getting the right 3 or 4 people to see it.

I've gotten a few messages from friends basically asking "now that I've pledged, how can I help the campaign succeed?"

It's easy to say "share the campaign" to those people, but without better definition of what that means, a lot of sharing efforts are less effective than they could be. So here are some simple steps to sharing the campaign (and anything else!) effectively on Facebook.

Please note that these tips assume that you’re sharing something someone else has created – probably the biggest tip to Facebook promotion is that outside endorsements from a trusted source are generally more effective than self-promotion. 

1. Use "share" instead of "like." Better yet, create a new post that points people to the link:  
2. Use your own words to tell readers what's in it for them (advice, a laugh, a hundred bucks) if they contribute/read/whatever. If it's a campaign, go on to describe why you think the campaign is worthy of support but don't forget the first part.
3. Tag friends in your post who are probably unaware of the project and make sure those friends would be particularly interested in the subject matter. (Otherwise it’s just spam.) Tagging will get their attention with a notification and tell Facebook which of your social circles for which your post is most appropriate. In general, the more mutual friends who are mentioned and participate in a post, the more attention it will get. 
4. Without a call to action, people won't act. Remember to include the link ( ) and other instructions.

Bonus tip #1: there may be a Facebook group/page you belong to that would be a better destination for your share than your own timeline, so consider posting there instead/also.

Bonus tip #2: Don’t assume that you "don’t have any friends who are interested in that.” You probably do, you just don’t know it. Let your network decide whether it’s interested in your post.

Here's a sample post from my friend Lisa that does a great job of sharing the campaign.

She doesn't tag anyone in the post but me, but that's easily fixed afterwards by tagging them in a comment. Additionally, anyone who knows both me and Lisa will have a better chance of seeing the post because I'm tagged in it. 

Let me know if you have any questions, and thanks for joining me on the journey to 100%! 

This post is part of a Seed&Spark fundraising campaign to create a new edition of the Film Festival Secrets book and a new season of episodes of the companion podcast. Learn more at