Short Bio: Chris Holland is an Associate Programmer for the Portland Film Festival and a consultant on marketing and festival strategy for independent filmmakers around the world. He is also the author of Film Festival Secrets: A Handbook for Independent Filmmakers ( For more than a decade Chris has worked on all sides of the festival circuit, including time spent at distributor B-Side Entertainment, Slated, IFP, the Austin Film Festival and Atlanta Film Festival. He believes that hot dogs are not sandwiches.