An interesting piece on the Filmmaker mag web site about a Kickstarter success story. I quite liked the excerpt from the campaigning filmmaker's blog, in which he used numbers to inspire people to donate at the last minute.
We have a long way to go still in this FINAL DAY (the deadline is at 11:59pm EST), but things aren’t as dire as they sound. Some numbers for you.
94% of Kickstarter campaigns that reach 25% make their goal. We’re well past that point. Sure, we got there a bit late, but still. We got there.
Roughly 30,000 people are receiving tweets about the campaign EVERY DAY. If just a third of them put in $1, we’d blow past the goal. ONE DOLLAR. How much in spare change do you have on the desk in front of you? Or in the ashtray of your car? Right now I’m looking at $4 or so in loose change on this desk. $1, that’s easy.