Here's a first: an indie film that plays festivals, gets some great buzz, then premieres on Hulu instead of in theaters. That's exactly what's happening with Crawford, one of the hit docs of this past year's South by Southwest film festival, courtesy of distributor B-Side (my employer).
There's a lot of talk about how indie film distribution will work in the future. In my opinion it really boils down to a simple equation: the more people see your movie, the more people will buy it. (Given that the potential of any indie film to saturate the market like a Hollywood film is practically nil, the idea that an indie film can be "overplayed" is laughable.) Congratulations to director David Modigliani for taking some brave first steps in the new world of progressive distribution.
See the indieWIRE blurb on the Crawford acquisition, and check out the trailer below.